Universal Pictures refuses to greenlight Guillermo del Toro’s next picture At the Mountains of Madness because the director insisted on creating a film that would earn a hard ‘R’ rating. The studio concluded that it would not be able to recoup the investment in a big-budget film if it had an R rating.
Implicit in the studios reasoning is that a PG-13 rating implies a broader audience. I disagree. If the focus on the PG-13 rating is because it accesses a larger demographic, i.e. 13 yr-olds and older, does targeting this demo also imply that the content, plots, character development, and narrative styles of big budget films will be limited to what is palatable to junior high school audiences?
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