All three ads tell a decidedly post-crash story. What is the story they are telling? How is the story told? Consider the signs (it helps to turn off the sound): dilapidated buildings, obstructed flags, obscured parades, closeups of large hands, arms, and backs. Labor, physical work. Black and white, and desaturated color. Old footage inter-cut with new. Railroads. Power lines. Factories. Steel mills.
Remember that advertising is how industry represents itself. How it represents to you its relationship to capital, labor, consumers, the State, and the environment. What parts of the relationship are represented the most? What is represented the least? What is absent?
Are you moved by the ads, and the story they tell? Why?
Would you have been moved in 2005? What changed?