A mom shops at her daughter’s favorite hip clothing store, Hollister, daughter is embarrassed. Only CNN knows better. They found a study from Temple University–“[M]oms are turning into ‘consumer doppelgangers’ of their children, shopping in teen stores so as to mimic the identities of their teenage daughters.”
OMFG, well now it’s time to get embarrassed. Here we go:
To start with, Raquel Alderman (mom, age 43) bought a couple of cute tank tops at 14-year-old Olivia’s (daughter) favorite store, Hollister. Daughter was, like, super embarrassed. Even took the clothing from her mom to make the transaction–can’t have Mom be seen doing this crap.
CNN (and Mom) have already asked us two misdirecting questions: Why are moms dressing like young teens, and is this just typical teenage embarrassment about mother?
However, Temple University is here to save us: professor Ayalla Ruvio says that “[Daughters are] in a stage where all they want to show is how independent they are and how they construct their own separate unique image that does not look like their mother. And then the mother goes out and copies them.”
Sure, I guess, but this is distracting me from the main character of the story–the mom.
A cougar fit enough to wear teen tank tops is great on its own merits, but Olivia’s response has given a clue what’s really going on with mamma Raquel. What does the mother want to be true? The obvious, for starters–damn it, I am cute enough to still dress this way! LOOK AT ME!
What does Olivia want to be true? I suspect she would prefer her mother to be secure in her own matured/developed identity.
You know, so mom doesn’t have to try to assume what mom thinks is her daughter’s identity. Olivia isn’t embarrassed by her mom, she’s frightened that someone who (should) be much more secure and mature is still (sort of wanting) to dress like a 14-year-old. Olivia needs you, Mom, much more than you need what the advertisements say you need. Mother should probably be the young daughter’s rock, not the other way around.