Viral Fotoshop by Adobé (or really by Adobe?)

Posted on by Marcas and tagged , , , , . Bookmark the permalink.

This commercial isn’t real, neither are society’s standards of beauty.

 

“I was watching TV one sleepless night and stumbled upon an infomercial for some beauty product. The commercial showed before and after portraits that, to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video,” filmmaker Jesse Rosten said of his Fotoshop creation.

This commercial isn’t real, neither are society’s standards of beauty.

 

This commercial is very real… in its Adobe Effects.

 

Interviewed: the creator of Fotoshop by Adobé
By Garrick Webster on January 19, 2012

http://www.computerarts.co.uk/blog/interviewed-creator-fotoshop-adob-122860

How did the idea for this spoof come to you?
Don’t think less of me if I admit to watching an informercial for some beauty product. I know, I know, but it was late at night and I was trying to fall back asleep so I picked the most boring thing I could find. The informercial showed a bunch of before and after photos of people that used the product. To me, the ‘after’ photos looked exactly like the ‘before’, but with generous amounts of Photoshop applied. That made me laugh. That’s when this idea was born – in the middle of the night.

 

A Conversation With Filmmaker Jesse Rosten: Late-Night Informercial
Inspired ‘Fotoshop’ Parody
By Doni Chamberlain January 16, 2012

http://anewscafe.com/2012/01/16/a-conversation-with-filmmaker-jesse-rosten-late-night-informercial-inspired-fotoshop-parody

Yesterday I spoke with Jesse Rosten, the uber-talented Redding director and cinematographer, about a recent film project of his that’s created quite a buzz, not just in the North State, but around the world.

Q: Jesse, I’ll bet I’ve seen that video half a dozen times now. It’s just
really smart, but with a great message. For what it’s worth, my favorite line in
the film is “fauxtanical hydro-jargon” – so clever. So, what was your inspiration for this video?

Don’t think less of me if I admit to watching an informercial for some beauty product. I know, I know, but it was late at night and I was trying to fall back asleep so I picked the most boring thing I could find. The informercial showed a bunch of before and after photos of people that used the product. To me, the ‘after’ photos looked exactly like the ‘before’, but with generous amounts of Photoshop applied. That made me laugh. That’s when this idea was born – in the middle of the night.

 

Notice the block answers to both interviews? Okay, okay, that happens over email interviews.

But, Oh, lookee here…

“The spot was edited in Adobe Premiere CS5, graphics were animated in Adobe After Effects …”

“one person was confused and wanted information on where to buy the product.”

4+ million views. Many will seek this Aphrodite-enabling software for themselves.

“This is the zombie stance of the technological idiot.” ~ Marshall McLuhan

The high production value and sure-fire viral trajectory makes one wonder if Jesse wasn’t commissioned by Adobe all along… ?

Skipping over to Adobe’s site, I find this interesting Press Release:

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201201/AdobeSundanceSponsorship.html

For immediate release
Sponsorship of NEXT Category Focuses on Innovation in Low-and-No Budget Digital Filmmaking

PARK CITY, Utah — Jan. 16, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE)
today announced that it is an official sponsor of the 2012 Sundance Film
Festival which runs from January 19-29, 2012 in Park City, Utah. As part of its
sponsorship, Adobe will host two Sundance panels, offering festival attendees
the chance to engage with filmmakers and industry leaders. In addition, Adobe is a sponsor for the NEXT category of the film festival, which highlights films
showcased for innovation and originality in low-budget and no-budget filmmaking.

Quite Interesting, but wait, there’s more:

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201112/Q411Earnings.html

For immediate release

Strong Execution Against Digital Media and Digital Marketing Opportunities
Drives Q4 and FY2011 Upside

SAN JOSE, Calif. — Dec. 15, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today reported financial results for its fourth quarter and fiscal year ended Dec. 2, 2011.

Fourth Quarter Financial Highlights

* Revenue was $1.152 billion, which exceeded the company’s target range of $1.075 billion to $1.125 billion, and represents 14 percent year-over-year
revenue growth.
* Diluted earnings per share were $0.35 on a GAAP-basis, and $0.67 on a non-GAAP
basis.
* Operating income was $246.1 million, operating margin was 21.4 percent and net
income was $173.7 million on a GAAP-basis. Operating income was $444.5 million,
operating margin was 38.6 percent and net income was $332.6 million on a non-GAAP
basis.
* Deferred revenue grew by $47.6 million to $531.7 million.
* Cash flow from operations was $496.8 million.

A reconciliation between GAAP and non-GAAP results is provided at the end of
this press release.

Fiscal Year 2011 Financial Highlights

* Adobe achieved revenue of $4.216 billion, compared to $3.800 billion in
fiscal 2010. This represents 11 percent year-over-year growth, and exceeded the
company’s target of ten percent growth provided at the outset of the year.
* GAAP diluted earnings per share for fiscal 2011 were $1.65, compared to $1.47
in fiscal 2010. Non-GAAP diluted earnings per share for fiscal 2011 were $2.35,
compared to $1.93 in fiscal 2010.
* Operating income was $1.099 billion, operating margin was 26.1 and net income
was $832.8 million on a GAAP-basis. Operating income was $1.587 billion,
operating margin was 37.6 percent and net income was $1.183 billion on a non-GAAP
basis.
* Adobe generated $1.5 billion in cash flow during the year.
* The company repurchased 21.8 million shares during the year, returning
approximately $695 million to stockholders.

Executive Quotes
“Adobe’s record results in Q4 and fiscal 2011 were driven by strong
performance in our digital media and digital marketing businesses,” said
Shantanu Narayen, president and CEO of Adobe. “We intend to be the market leader
in these two large categories, which will drive strong revenue and earnings
growth.”

 

Cynical? Perhaps. After all, I am tired. Maybe I just need my beauty
sleep.

 

 

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About Marcas

Lovable scamp who likes nothing better than a nice cup of tea and a sit down.

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