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Tag Archives: advertising
One thing about Honda’s “The Van Beckons” ad has driven me crazy for about a year now:
Why did I see it?
Clearly because it’s meant for me, but I can’t discern an obvious reason why. On the face it’s stupid and insulting (I saw it while watching hockey games, thinking “Is this what Honda thinks hockey fans are… Read the rest
A Forbes article describes Target is able to determine a teenage girl is pregnant before her father through massively complex data mining and pattern recognition techniques. The gist of the story is that every time you and everyone else pays with a credit card, they store all that data, look for patterns and exploit them.
As Pole’s computers
… Read the rest
If I do get a chance to appear on this site, it might be mostly with captions.
Nissan leaf is a new all electric car. It uses no gas. Now look at this picture very quickly and immediately tell me – How many miles per gallon does this newly invented car get?
But wait, there is worse:
In it’s latest ad for it’s flagship smartphone, Samsung has decided to attack Apple head on:
Ok, actually they’ve decided to attack Apple’s customers head-on. By casting Apple’s customer base as a status conscious nothing-better-to-do hipster fanboys, they hope that you will infer that Samsung customers are the opposite: rational, driven people, persuaded by performance and quantifiable feature not… Read the rest
“JCPenney understands that you don’t like advertising for clothes. Who does? Tell you what, though, if you look at these smart fashion choices from Van Heusen, we’re going to show you this [Phoebe Cates in red bikini.] That way everybody wins.”
This is a great little roundup of every movie poster cliche currently operating right now.
It’s easy to poke fun at Hollywood (fun too), but the underlying problem with such a massive industry relying so heavily on visual cliches is that it works. From action films to romantic comedies, we the audience respond to the cliches because we… Read the rest
Stupid question: is this commercial sexist?
The highlights: The ad plays on masculine stereotypes in an tongue-in-cheek backlash to some imagined feminized world. Beard guy doges lasers and shoots a big gun while running through a jungle, simultaneously mocking romantic comedies. He hops into a jeep driven by his square-jawed friend, all the while extolling the manly virtues of… Read the rest
I’ve written before about the previously dominant postmodern cultural modes are yielding to a new cultural attitude that based in “our grandparents” generation, one that seeks authenticity, purpose, and meaning.
Advertisers and the commercial semioticians they employ, are of course among the first to pick up on this, dissect it, and attempt to exploit it. Here is a… Read the rest
This is one of 5 pics of Audrina Patridge and her mother on a beach in Malibu.
Enjoying her last few days of summer, VH1 reality star Audrina Patridge spent some quality time with her mother Lynn at the beach in L.A. Wednesday. Wearing matching aqua bikinis, the two women strolled the
… Read the rest
A petition is ostensibly a show of mass support for a course of action someone else is supposed to take.
In practice they are often used to make a statement more so than to catalyze action. Generally though a petition is dressed up to appear as a request or demand for action.
This petition doesn’t have the usual… Read the rest
Advertising doesn’t just sell you the products you love and aspirational images. It also tells you what to shun and who not to be.
In Doritos’ “Best Part” we see a masculine, recently haircutted black man just a notch or two of attractiveness below Nivea Man. Looks good but not a supermodel – he could be you if… Read the rest
Look at the new Windows ad. Cheryl’s house is turned into a computer store so she can get a new computer. I thought Windows was only sold in Best Buys, but apparently it’s in Apple stores as well. Up the stairs is the Really Smart Person Counter.
The ad is straightforward, and it’s not. All ads sell a… Read the rest
Is this ad racist?
Lots of people sure think it is, and it may be, but it appears everyone missed the true focus of the ad.
A mom shops at her daughter’s favorite hip clothing store, Hollister, daughter is embarrassed. Only CNN knows better. They found a study from Temple University–“[M]oms are turning into ‘consumer doppelgangers’ of their children, shopping in teen stores so as to mimic the identities of their teenage daughters.”
OMFG, well now it’s time to… Read the rest
An achieving mind is created which is always trying to achieve something or other. And whenever something is achieved again the mind asks, ”Now what? What is to be achieved now?” It cannot remain with itself, it has to go on achieving. This achieving mind will never be blissful, it will always be tense. And whenever something is achieved… Read the rest
Eguchi Aimi is the newest member of Japanese pop group AKB48. Here she is with the rest of her group, in a commercial for candy. Eguchi is the third girl in the commercial (0:04), and the one who holds the little purple candy. She’s also the one in the center of the wide shot. Before I tell you how… Read the rest