Tag Archives: apple

Samsung vs. Apple = Red vs. Blue, Guess Who Wins

Samsung vs. Apple = Red vs. Blue, Guess Who Wins


This is a simple ad, which is also why it is being displayed in…. newspapers.  It plays off  Apple’s Genius theme, but it is, literally, a straightforward comparison between two objects (obviously skewed towards the Galaxy S III.)
This is the kind of ad that you would never see for a political candidate except in… Read the rest

Posted on by TheLastPsychiatrist | Tagged , , , , | 4 Comments

Steve Jobs, and the Insanely Great

Steve Jobs steps down as Apple CEO, so the news reflects on his career. Best CEO in American business history? Maybe. Most visionary? Probably. But his contribution is hard to pin down. What makes him so great when other very successful people aren’t? Jobs was never a great engineer or programmer. Did Apple invent personal computing? No. Did they… Read the rest

Posted on by Pastabagel | Tagged , , , , , , | 20 Comments

What Will Be A Luxury in the Future? Everything Except Final Cut Pro.

Apple blew it. But to appreciate just how they blew it, we need a little context. Here’s a good place to start: BBC News Magazine asks “What Will Be A Luxury in the Future?” Their answer is wrong. The correct answer is “everything.” Everything, with the exception of Final Cut Pro X.
We used to think of luxuries… Read the rest

Posted on by Pastabagel | Tagged , , , , , , , | 14 Comments

Now They’re Giving Us Easy Ones

If they hadn’t made this one up, we would have had to have invented it:

According to Thursday’s Shanghai Daily, a 17-year-old student in Huaishan City, China, gave up his right kidney to get his hands on Apple’s (AAPL) hottest-selling product.

This is reported on Apple 2.0, a site subtitled “Mac news from outside… Read the rest

Posted on by Dan Dravot | Tagged , , , , | 2 Comments

Brains of Apple fanboys respond to brand like religion, says neuroscience

Fans' brains change color to match their beloved Apple products.

“UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.”
But you already knew this, right? Why else would Apple stores look like austere temples, replete with the graven idols of 30″ Cinema Displays and iPhones perched upon pedestals like… Read the rest

Posted on by Pastabagel | Tagged , , , , , , | 21 Comments

The iPad and the Death of Techno-fetishism

The iPad and the Death of Techno-fetishism

Apple’s new iPad commercial signals the death of technofetishism in high technology.
http://www.youtube.com/watch?v=tyEpaPEbjzI
The ad is a radical departure in a number of ways from Apple’s earlier branding strategy. Gone are the white backgrounds, stark compositions, and austere images that places the device and the apps in the foreground. There is no rapid fire forced association of product with… Read the rest

Posted on by Pastabagel | Tagged , , , , , , , , | 24 Comments