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Tag Archives: branding
What’s in a Name?
Nameberry, a website devoted to baby naming, has analyzed the page views of its own site and come up with a list of names likely to be the most common choices this year. (Go here for the same story, one meta-level removed). They don’t say much about their methodology other than to say that they have a… Read the rest
North Dakota’s ads aren’t about North Dakota
North Dakota officials unveil new tourism campaign
State tourism officials … have unveiled the state’s for the year: Arrive a guest. Leave a Legend.
Tourism Division Director Sara Otte Coleman says the idea is that once visitors cross the border into North Dakota, everything and anything is possible.
"Come to North Dakota," said the… Read the rest
CODEBREAKING: Clever commercials are often bad for business
“JCPenney understands that you don’t like advertising for clothes. Who does? Tell you what, though, if you look at these smart fashion choices from Van Heusen, we’re going to show you this [Phoebe Cates in red bikini.] That way everybody wins.”
What Will Be A Luxury in the Future? Everything Except Final Cut Pro.
Apple blew it. But to appreciate just how they blew it, we need a little context. Here’s a good place to start: BBC News Magazine asks “What Will Be A Luxury in the Future?” Their answer is wrong. The correct answer is “everything.” Everything, with the exception of Final Cut Pro X.
We used to think of luxuries… Read the rest
June 30, 2011
Tagged apple, branding, computers, consumerism, identity, luxure, marketing, software
14 Comments
A Sale of Indulgences
One worn-out memory: 11.99.
Finally being allowed to forget: priceless.
June 23, 2011
Tagged ads, advertising, branding, capitalism, culture, deconstruction, superego
6 Comments
What does it mean to be European?
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For Americans (and others), “Europe” is now the EU. Excuse me, the EU is Europe. There is a difference there. All of Europe is clearly not in the European Union; depending on how you slice it, the continent of Europe contains 50 countries but the EU is comprised of 27 member states. So no, “Europe” is not the EU.… Read the rest
Brains of Apple fanboys respond to brand like religion, says neuroscience
“UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.”
But you already knew this, right? Why else would Apple stores look like austere temples, replete with the graven idols of 30″ Cinema Displays and iPhones perched upon pedestals like… Read the rest
Mr. Rowe Goes to Washington, and Made the World Special by Almost Being Himself
Mike Rowe of Dirty Jobs fame did his first dry run for public office by giving Congressional testimony a recently. He addressed the skilled labor gap before Congress.
That’s not bad– but it’s not the gold medal. That would go to someone else. I’ll explain that later.
In case you don’t know, Mike Rowe is the host of Dirty… Read the rest
How powerful are the brand labels?
All else being equal, the display of a brand logo commands more benefits in the form of status and financial reward than the same clothes without the logo.
The Economist writes about a study that shows the power of the label not the clothes:
For instance, one of their female assistants asked people in
Vote for Watson in the next computer overlord elections
Not maybe as large in the media but it’s had its 15 minutes of fame and in those moments it was most used for jokes.
YouTube titles show news network clips with titles like “MAN VS MACHINE” or “Watson supercomputer destroys all humans”. Comments are mostly skynet jokes. Watson and such supercomputers are one of those technologies that… Read the rest
Carrots are the New Junk Food
A fascinating article in FastCompany describes the process of recoding the semiotics of “baby carrots” so they represent a snacky junk-food rather than a vegetable. The money quote is when the advertising executive says, “To have a great advertising idea, you have to get at the truth of the product…The truth about baby carrots is… Read the rest
March 24, 2011
Tagged advertising, branding, carrots, coding, marketing, packaging, semiotics
29 Comments
Lets Play Word Association
What did you think when you heard there had been an enormous earthquake in Japan?
If we are to believe Viceland, you thought “Pearl Harbor.” Unless you are a reader of Viceland, at which point you likely thought “I bet other people are going to think of Pearl Harbor.”
The latter case is what strikes me as more… Read the rest
