Tag Archives: china

Luxury Advertising Banned in China? Then Redefine Luxury as High Art.

Luxury Advertising Banned in China? Then Redefine Luxury as High Art.

How do you advertise luxury, aspirational products in China, which is moving to ban exactly that kind of advertising? By exploiting Marxism. Look closely:

You watch this droning, anodyne, short-film-length commercial, and your reaction, like many Westerners and Americans, is that the ad stinks. It’s too long, and the message isn’t clear. We’re used to ads that rely&#133 Read the rest

Posted on by Pastabagel | Tagged , , , , , , , | 16 Comments

Beijing bans ads– but not all of them

China Daily, et al, report that

Advertisements that promote products as luxurious or “high-end” have been banned in a move experts say is designed to protect social harmony.
The clean up means commercials posted or aired in public can no longer include words like “supreme”, “royal”, “luxury” or “high class”…

This move is designed to deal with the&#133 Read the rest

Posted on by TheLastPsychiatrist | Tagged , , | 12 Comments