Tag Archives: codes

Codebreaking: Diet Coke’s “Stay Extraordinary”

Codebreaking: Diet Coke’s “Stay Extraordinary”

The older a product is, the more it is a commodity, and the fewer objectively discernible qualities or features it has, the more the advertiser is forced to construct a fictional “grand narrative” to sell you a product. They have to tell a story about the world, and place the product within that world in a way that is&#133 Read the rest

Posted on by Pastabagel | Tagged , , , , , , , , , , | 45 Comments