Tag Archives: ego

The Ego Vs. Itself

A woman gets into a bad accident, suffers trauma-induced depression et. al., and copes with it by playing a game she created.
I’ve been curious about how to use the ego against itself. It hates (e.g.) the success of others, so how do you structure an environment to take advantage of that. Can you?
One thing my… Read the rest

Posted on by Brucenstein | Tagged , , , , | 6 Comments

Tide Knows Dad Better Than He Knows Himself

Tide Knows Dad Better Than He Knows Himself

http://www.youtube.com/watch?v=tgpGlzsx2rk
This is a new Tide detergent commercial showing how Tide undermines Dad’s attempt to control his daughter’s sexuality. Dad is a central character in the ad, and all the action revolves around him. But the ad is not targeted at fathers. Women still do most of the family shopping, so we should read the ad as addressing moms.… Read the rest

Posted on by Pastabagel | Tagged , , , , , , , , , , , , , , , , | 142 Comments