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Tag Archives: ethnicity
Codebreaking: Samsung’s Next Big Thing
In it’s latest ad for it’s flagship smartphone, Samsung has decided to attack Apple head on:
Ok, actually they’ve decided to attack Apple’s customers head-on. By casting Apple’s customer base as a status conscious nothing-better-to-do hipster fanboys, they hope that you will infer that Samsung customers are the opposite: rational, driven people, persuaded by performance and quantifiable feature not… Read the rest
Codebreaking: Diet Coke’s “Stay Extraordinary”
The older a product is, the more it is a commodity, and the fewer objectively discernible qualities or features it has, the more the advertiser is forced to construct a fictional “grand narrative” to sell you a product. They have to tell a story about the world, and place the product within that world in a way that is… Read the rest
April 15, 2011
Tagged ads, advertising, codebreaking, codes, commercials, diet coke, ethnicity, gender, race, semiotics, technology
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