Tag Archives: iPad

The new Facebook wall is a bookshelf

A House to Look Smart In
The most interesting part of this article is the lack of an ironic and mocking tone. If I wrote that article it would read “look at these status-obsessed weirdos who buy books by the foot that they’ll never read.” And most other articles about the books-by-the-foot industry do exactly that.
What… Read the rest

Posted on by exant | Tagged , , , , | 17 Comments

Brains of Apple fanboys respond to brand like religion, says neuroscience

Fans' brains change color to match their beloved Apple products.

“UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.”
But you already knew this, right? Why else would Apple stores look like austere temples, replete with the graven idols of 30″ Cinema Displays and iPhones perched upon pedestals like… Read the rest

Posted on by Pastabagel | Tagged , , , , , , | 21 Comments

The iPad and the Death of Techno-fetishism

The iPad and the Death of Techno-fetishism

Apple’s new iPad commercial signals the death of technofetishism in high technology.
http://www.youtube.com/watch?v=tyEpaPEbjzI
The ad is a radical departure in a number of ways from Apple’s earlier branding strategy. Gone are the white backgrounds, stark compositions, and austere images that places the device and the apps in the foreground. There is no rapid fire forced association of product with… Read the rest

Posted on by Pastabagel | Tagged , , , , , , , , | 24 Comments