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Tag Archives: iphone
Samsung vs. Apple = Red vs. Blue, Guess Who Wins

This is a simple ad, which is also why it is being displayed in…. newspapers. It plays off Apple’s Genius theme, but it is, literally, a straightforward comparison between two objects (obviously skewed towards the Galaxy S III.)
This is the kind of ad that you would never see for a political candidate except in
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NYT op-ed: Martin Lindström misunderstands love, brain and iPhone
I.
On the OP-ed column of New York Times last Friday Martin Lindström effectively misunderstands basic concepts of brain functioning and causality. This is made all the more sadder by the fact Lindström is an author of Buyology – Tryth and Lies About Why We Buy and Brandwashed, in the former of which he claims to have gathered
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October 3, 2011
Tagged bad science, fMRI, iphone, marketing, neuroimaging, NYT, science, studies
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Brains of Apple fanboys respond to brand like religion, says neuroscience

“UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.”
But you already knew this, right? Why else would Apple stores look like austere temples, replete with the graven idols of 30″ Cinema Displays and iPhones perched upon pedestals like
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