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Tag Archives: jeep
Codebreaking: Imported from the Rust Belt

All three ads tell a decidedly post-crash story. What is the story they are telling? How is the story told? Consider the signs (it helps to turn off the sound): dilapidated buildings, obstructed flags, obscured parades, closeups of large hands, arms, and backs. Labor, physical work. Black and white, and desaturated color. Old footage inter-cut with new. Railroads. Power Read the rest
April 20, 2011
Tagged advertising, American dream, auto, cars, chrysler, codebreaking, commercials, jeep, levis, rust belt, semiotics, signifiers, signs
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